Founders Key
3 min readJan 26, 2023

Are you ready for an adventure like no other? Project Kyzen is the ultimate experience for ITFK holders, with exclusive access to Phase 1 launching SOON!!!

Are YOU braced for Impact? Here is your latest and greatest across the ecosystem:

Project Kyzen

First, a Correction from last week’s blog — the number of mystery boxes has not yet been determined. The numbers that were shared were example figures that were communicated in error. Once the final number of registered wallets with keys has been identified, the final number of mystery boxes to be distributed will be finalized. Please accept our sincere apologies for this miscommunication!

As we get closer to the snapshot of wallets that hold an ITFK, make sure you connect to IMX. If you fail to do so, you will NOT receive your mint pass and mystery boxes! We estimate that only 50% of keyholders have connected their wallets to IMX, so make sure you tell your friends that may not be paying attention!

SriMu: The NOT Cheese That’s a Game-Changer for Cheese Lovers

Calling all cheese enthusiasts! Get ready to indulge in the ultimate evolution of cheese with SriMu — the newest addition to our ITFK Partner Perks! This isn’t your average cheese food, it’s artisanal and packed with essential nutrients. Perfect for all dietary restrictions, SriMu is gluten-free, vegan, paleo, and dairy-free. Whether you’re a cheese connoisseur or new to the game, SriMu aims to satisfy your cravings and leave you feeling nourished.

As a partner perk, our Legendary and Heroic keyholders can enjoy 25% off their first purchase or subscription. If you order before February 7th, 2023 you’ll get an exclusive bundle with botanically infused chocolates and a SriMu NOT cheese box — perfect for Valentine’s Day!

Follow SriMu on Instagram: SriMu; Do Life. Not Cheese. (@srimudolife) and head over to the ITFK perks website for more details!

Impact Theory Events

Q1 Legendary Dinner NFTs have been sent out to the lucky winners! If you missed out on a spot but still want to attend, head over to the secondary market to see if there are any available for purchase.

And if that doesn’t work out, don’t worry! You might still get lucky and score a spot for the Q2 Dinner in NYC in April! Winners to be announced next week!

The team is also working to finalize the other events we’ll be attending and hosting this year, including the meetup at VeeCon. We’ll share more details about that closer to the dates, so stay tuned.


Head on over to Twitter (Impact Theory, Project Kyzen, and Founders Key) or our Discord server to ensure you’re up to date. Follow @lisabilyeu & @tombilyeu on Instagram!

ITFK is an NFT that unlocks the future of @impact_theory.

We are the new House of Ideas. Grab a Key and open the door.



Founders Key

Official account for the Founders Key by Tom Bilyeu. ITFK is an NFT that unlocks the future of Impact Theory. We are the new House of Ideas. Open the door.